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How does server location affect your search engine ranking?
Some search engines like Google check the IP that the website uses as one of their ranking rules is proximity to the user. If the new server is located in the same country as the previous one, then your search engine ranking should not be affected.
How does uptime affect your search engine ranking?
Uptime is also a factor that should be considered during the transfer. If the website is down during the process, then this could decrease its search ranking. This is why it is recommended to leave the website on the origin server working until the transfer is completed and you point the domain name to the new server.
What’s the best way to increase your website’s ranking?
A website’s goal is to attract traffic and convert traffic into leads or sales. It does that by ranking better on search engine results pages (SERPs). The higher your site ranks, the more people can see them and this leads to more traffic, more leads you get. Ultimately leading to more sales.
What makes a website rank in Google search?
Every page has a target topic that Google values it for and thus it ranks for. That topic requires a certain amount of value (link juice), or a certain score to compete with the other websites in the search results targeting that same topic.
How to switch your domain name without damaging your Seo?
To switch your domain name with minimal damage to your search rankings, you’ll want to: Back up your site using the Duplicator plugin. Transfer your site to its new domain. Let Google know about the switch. Image credit: Flickr.
What happens to my ranking on Google when I change server?
You can find the location of the SiteGround’s datacenters here. The loading speed of the website on the new location is also a factor. If the website is loading slower than 2 seconds on the new server, then Google will drop the website’s ranking. This means that the new server should be well-optimized to handle the hits towards your website faster.