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How do I add UTM parameters in Google Analytics?
You can create UTMs using the Google UTM generator, then paste the links into your social media posts.
- Head to the Google Analytics Campaign URL builder.
- Enter the URL of the page you want to link to, then enter the values for the parameters you want to track.
Is UTM case sensitive?
Yes, UTM parameters are case sensitive so you should be consistent when tagging your links. When manually tagging URLs, always use lowercase tags to ensure Google Analytics categorizes sessions correctly.
How to hide the UTM parameters? You can use simple URL fragments and some Google Tag Manager tricks to hide the UTM parameters and still keep tracking different traffic sources with Google Analytics. For this, you can use a feature in Google Tag Manager, called the Lookup Table.
Can you use spaces in UTM parameters?
Don’ts of UTM Parameters When there are spaces between words in parameters, they become percentage signs in the URL by default. At the end of the day, it complicates tracking and leads to inconsistency in your campaign results. It’s better to just avoid spaces altogether. UTM parameters are case sensitive.
When the UTM parameters are specified on the URL, these get parsed out and placed into a Google Analytics (GA) cookie.
What happens when a link is tagged with UTM parameters?
If an internal link is tagged with UTM parameters, every time a user clicks that link, Google Analytics will think that a user has just entered the site and will trigger a new session. If you want to track how many people click on an internal link, reach out to your analytics manager to implement Google Analytics event tracking.
When to avoid UTM tagging in Google Analytics?
If you want to track how many people click on an internal link, reach out to your analytics manager to implement Google Analytics event tracking. Avoid using UTM parameters on generic outbound site links.
How to create and use UTM parameters in Google Analytics?
The tool is plain and simple. First, add your target link, create simple and understandable parameters (such as medium, source, etc.), and add them to the corresponding blank fields in the tool interface. And voila, you have a tagged URL without having to add code by yourself.
What do I need to test my UTM?
To test your UTMs, you will need your fully tagged URL, which you have created using that handy template provided above, and access to the destination site’s Google Analytics account. Google has already done some of the work for you as all Google Analytics accounts come with pre-made real-time dashboards.