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EU cookie law (ePrivacy Directive) Regulations are EU laws that apply automatically and uniformly to all EU countries without the need for interpretation and implementation on a national level.
The Cookie Law is a piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet. The Directive gave individuals rights to refuse the use of cookies that reduce their online privacy.
If you cannot prove legitimate interest, you have to obtain valid consent from the user. You must give users an option to decline being tracked by cookies and AdTech companies, and you are required to store your visitors’ consents if you are subject to inspection by the Data Protection Authorities.
When did the cookie directive come into effect?
The EU Cookie Directive is an adaptation of the EU e-Privacy Directive, the legislation that forms part of Europe’s endeavor to provide online privacy for its people. Adopted in May, 2011, this Directive applies to all countries within the EU, as well as websites that are owned by EU companies, and international sites that cater to EU citizens.
What do you need to know about the EU Cookie Law?
In this article, we look at the ePrivacy Directive – also known by the name “EU cookie law”. What is the EU cookie law? The EU cookie law, known also by its official name the ePrivacy Directive, is a vital piece of legislation to ensure data privacy in the European union, an effort to secure EU citizens’ privacy online.
When did the ePrivacy Directive come into effect?
Cookies and ePrivacy Directive. Passed in the 2002 and amended in 2009, the ePrivacy Directive (EPD) has become known as the “cookie law” since its most notable effect was the proliferation of cookie consent pop-ups after it was passed.
Despite their importance, the regulations governing cookies are split between the GDPR and the ePrivacy Directive. Cookies are small text files that websites place on your device as you are browsing. They are processed and stored by your web browser. In and of themselves, cookies are harmless and serve crucial functions for websites.