What are the URL categories?
About URL Categories
- Bandwidth Loss. Super Category: Entertainment/Recreation.
- Business Use. Super Category: Business and Economy.
- General Surfing. Super Category: Government and Politics.
- Legal Liability. Super Category: Adult Material.
- Productivity Loss. Super Category: Games.
- Privacy Risk. Super Category: Security.
Why are some characters not allowed in URLs?
Any character not in the ‘Safe character’ list above is unsafe and cannot be used in a URL. Unsafe characters are unsafe for different reasons. Many have common uses in different systems so might result in an undesired outcome which may break the URL. or anything that isn’t one of the safe characters listed above. Why don’t some characters work?
When to use category name in Google search?
Google is instead using the category name in the search results for sites that feature breadcrumb navigation or breadcrumb navigation structured data. The keywords in the URL are not visible. For sites that don’t use breadcrumb navigation or the breadcrumb structured data, Google does display the URLs with keywords in them.
When to worry about the length of an url?
You don’t need to take this to the extreme, and if your URL is already less than 50-60 characters, don’t worry about it at all. But if you have URLs pushing 100+ characters, there’s probably an opportunity to rewrite them and gain value. This isn’t a direct problem with Google or Bing—the search engines can process long URLs without much trouble.
How are keywords in a URL a ranking factor?
Like keywords in URLs, keywords in domains were also ranking factors. But they were downplayed in terms of how important they were. Matt downplays their ranking factor role in favor of other factors related to user experience and marketing – which is similar to how he also downplayed keywords in the URL.