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What is a meta tag on a website?
Meta tags are areas in HTML code that contain information about a website. Meta tags are areas in HTML code that contain information about a website. Search engines access certain meta tags so they can, for instance, display a page title and description in the search results.
How do you write a meta description for a website?
When writing your meta descriptions, make sure to remember the three key things we talked about in this article.
- Your description can’t be more than ~155 characters. It’s okay to write a meta description that cuts off halfway through the sentence.
- Focus on the customer.
- Repeat, repeat, repeat.
How many meta description tags are displayed as is?
In fact, according to a Moz analysis [2], only 35.9% of original meta description tags are displayed “as is” in Google search. The Moz study, which examined 70,059 original meta description examples, also discovered that: In 15.4% of cases, Google used the original meta description tag but added some text.
Where do you put the meta tag in HTML?
The meta description meta tag is also added in the “head” section of your HTML. While meta descriptions are not a direct Google ranking factor, the can affect a page’s click-through rate and thus improve search rankings.
Why is meta description important in Google search?
Back in September 2009, Google announced that the text in meta descriptions and meta keywords doesn’t factor into its ranking algorithms for search. But meta descriptions are still important for two reasons: They help convince people to click on your result in the organic listings.
How big is a meta description in Seo?
Still, if you’re like many business owners, one aspect of SEO could be giving you trouble: meta descriptions. What is a meta description? A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page.