Contents
How many types of landing pages are there?
There are 3 main categories of landing page: Standalone Landing Pages: These include; Click Through, Lead Capture (Lead Gen or Squeeze Page), Infomercial and Viral landing pages. Microsites: A small multi-page website (or sitelet) usually created as a supplement to the main website.
What are considered landing pages?
A landing page is a page on your site that is designed to convert visitors into leads. It is different from other pages on your website in that it follows both of these criteria: It has a form that allows you to capture a visitor’s information in exchange for a desired offer.
Why are landing pages important?
A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy. Landing pages lead customers to a specific product, service or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.
What is the purpose of landing pages?
A landing page is a follow up to any promises that you’ve made in your content. Essentially, it’s the next step toward a visitor becoming a customer. Your landing page lets you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.
What is a capture page?
What Is a Capture Page? This is a page which has been created with the main aim of getting visitors to share their email addresses with you and subscribe to your email list. The most effective way to achieve this is by offering the visitors something in return for the information they give you.
What happens if you don’t have a taxonomy for your website?
Over time, sites expand – 20 pages become 200, product and service offerings shift and so too does SEO best practice. Without a proper classification system in place, your site’s architecture can get a little messy and key landing pages can lose valuable authority and relevance if they’re not properly linked to. This is where taxonomy comes in.
What does a taxonomy mean in Seo parlance?
A taxonomy in SEO parlance is a group of URLs with a common attribute which therefore share relevance with one another. A taxonomy of URLs does not need to follow a specific URL structure, nor does it have to sit within the same architectural depth from the homepage.
Why are taxonomies important to a search engine?
Taxonomies are purely relevance based, and while you might construct URLs of products say to sit within the same folder category, restricting a taxonomy to a single folder can result in missed opportunities to boost the relevance of the commercially valuable content.