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Why You Want category descriptions and not only product descriptions?
The use of category descriptions can go a long way in boosting the SEO of your e-commerce site. Without them, your pages will not be able to rank for certain keywords. Not only this, your users will be missing important information about your products.
What makes a great product description?
A good product description should focus on the product’s features and benefits. Obviously, the features are a bit more clear cut. The benefits will require a bit more creativity and knowledge on your target audience. However, both features and benefits allow for creative writing.
What are the different types of search results?
We divided each search-engine results page (SERP) into 3 types of content: We focus on Google in these definitions because it’s by far the most popular search engine in the United States. However, many of these elements are present in other search engines. (For example, Bing now uses knowledge panels and video packs.
How to Seo your categories and tag pages?
This depends on what theme/plugins you are using. If you are using Yoast SEO plugin, you should go to SEARCH APPEARANCE and then TAXONOMIES. Locate the tags section and make sure that show tags in search results is set to NO. Category and tag pages are available by default on all kinds of WordPress websites.
Why are Category Pages rarely shown in SERPs?
Search for any keyword on Google and you will see that category pages are rarely shown in the SERPS. The only cases that Google may show a category page is when a website has a lot of related pages and the SEO structure of a website is such that it helps Google choose the category page over a post page.
How is a category page different from a post page?
This depends on the theme you are using but in the majority of cases a post page and a category page have similar layout. Usually a category page (also known as Archive page), will show the title, image and introduction of a post and will have paging at the bottom to help users navigate through the archives.