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How to set up Google Tag Manager with Magento?
With GTM, you can quickly and easily add Facebook tags, AdWords Conversion Tracking, Re-marketing, Bing UET, SnapChat, DoubleClick code, Google Analytics and many more in a breeze without the need for a developer to make changes to your Magento code providing the data is available to Google Tag Manager. Want to learn more about your customers?
What does Google Tag Manager do for You?
Google Tag Manager helps you manage the many tags, or snippets of code, that are related to your marketing campaign events. Google Tag Manager gives you the ability to add tracking tags to your site to measure the audience, or to personalize, retarget, or conduct search engine marketing initiatives.
How to add Google Analytics to Magento store?
Log in to the Admin of your Magento store. On the Admin sidebar, go to Stores > Settings > Configuration. In the left panel, expand Sales and choose Google API. Expand the Google Analytics section and configure the following: Set Enable to Yes. Set Account type to Google Tag Manager. In the Container ID field, enter your GTM ID ( GTM-xxxxxx ).
Once preview mode is enabled a debug pane will display at the bottom of your browser content, which display all the fired tags fired, which data is available on the data layer at that moment in time and the order the tags are firing.
How to enable ecommerce tracking in Magento 2.4?
To enable Ecommerce Tracking, do the following: Navigate to Select View > Ecommerce Settings. Set Enable Ecommerce to On. Set Enable Enhanced Ecommerce Reporting to On. Save the settings. Reload the page to verify that all the settings remain On. If not all settings are On, repeat the previous steps, save, and reload the page.
How to use conversion manager in Google Ads?
Select Measurement: Conversions, which opens to the Conversion Actions table. Select the name of the conversion that you want to use from the Conversion action column. Expand the tab for Tag setup to view the tag details. Select Use Google Tag Manager.
Where can I download the Magento GTM extension?
The Magento GTM extension can be downloaded from WeltPixel. When installed, it offers the following major features to help you manage and improve your Magento ecommerce store. Track product clicks and impressions by their position in the category and search results pages. Moreover, the extension can also track upsell and cross-sell products.