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Are duplicate meta descriptions bad?
Meta descriptions aren’t a ranking factor, but duplicate meta descriptions are a missed opportunity to get visibility for your website before people land on it. Users will have a harder time differentiating between similar pages in the search results and this may lead to a much lower CTR which is a ranking factor.
How do I fix a duplicate Meta Description?
Run the tool on your site and then go to Page Titles and select Duplicate from the drop-down menu. Once you know what pages have duplicate titles, all you have to do is fix them. Once you’re done with the page titles, do the same for the meta descriptions.
Can you repeat meta descriptions?
If more than two meta descriptions on your site are identical or very similar they are considered duplicate: These meta descriptions are the same, word for word. They’re also problematic for other reasons (brevity, non-descriptive) but that’s for another blog post.
How do I find duplicate meta descriptions?
To find details of the URLs with duplicate meta descriptions for a specific URL, click on the blue URL Details button from the URL List. The URL Details tab will slide across, and you then need to navigate to Duplicate Content -> Meta Descriptions, and you’ll see all the duplicate URLs underneath.
Do meta descriptions need to be unique?
Each page must have its own unique, engaging description, otherwise the search engine crawlers may very well pass it by, along with the content it’s describing. Sometimes meta descriptions are auto-generated by a CMS or plugin and then overlooked or disregarded.
Are duplicate title tags bad?
If you’re using duplicate title tags, you’re not optimizing SEO for the best possible user experience. This can be detrimental to your SEO. Next, duplicate title tags create more work for search engines and puts them in the position of making decisions for you.
You can find duplicate page titles by simply clicking on the tab “Page Titles” or “Meta Description” and filtering for “Duplicate.” You can also find pages that have multiple URL versions by simply clicking on the “URL” tab and sorting by “Duplicate.”
What is meta copy?
The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage.