Contents
Are GTM triggers case sensitive?
5) You use “contains” in a trigger condition that can be case-insensitive. “Contains” operators in Google Analytics are case-insensitive, so you may expect that the Tag Manager “contains” operators work the same way. If your conditions should be case-insensitive, use the “matches RegEx (ignore case)” operator instead.
What is the difference between GTM and Google Analytics?
Google Tag Manager lets you manage various Javascript tracking codes (also known as Tags) on your website. Google Analytics tracking code is one of those tags. Google Analytics is an analytics tool that provides reports. Google Tag Manager has no reporting features.
Why is my GTM not firing?
Incorrect trigger. The first thing you should check in order to find out why your tag did not fire in GTM is firing triggers. In order for a tag to fire, ALL conditions in a single trigger must be met. If a tag is linked to multiple triggers, AT LEAST ONE of triggers must be activated.
How to send dimensions in Ga and GTM?
To send these values, dimensions need to be attached to other hits like pageviews, events, or ecommerce. In GTM, find the tag you want to attach the dimensions to. Usually this will be the GA page view tag, but other hit types will work exactly the same way.
How to track 404 errors with Google Analytics and Google?
Track 404 errors with Google Search Console (GSC) offers a report of site errors (including 404s) that were spotted by Google’s crawlers. Joe Robinson at Moz has posted an in-depth guide how you can monitor and fix errors with GSC, I recommend reading it.
What does it mean to have persistent ID in Google Analytics?
User-ID lets you associate a persistent ID for a single user with that user’s engagement data from one or more sessions initiated from one or more devices (and, of course, browsers).
How to set up data layer variables in GTM?
Next, set up Data Layer Variables in Google Tag Manager (GTM). These Variables will collect the values pushed into the data layer in step 1. To set up these Variables, navigate in GTM to Variables > User-Defined Variables > New > Variable Configuration > Choose variable type = Data Layer Variable.