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Are plain text emails more effective?
Plain text (or more specifically, hybrid emails) may perform better for HubSpot, but that’s not the case for everyone. There is the possibility of lower engagement rates when using hybrid emails or plain text emails.
Can plain text emails have images?
Plain text emails are just that—plain text. They are the email equivalent to a letter written on a typewriter—no images, no pretty fonts, no hyperlinks.
Should I use HTML or plain text based emails?
HTML is generally better for marketing emails. Plain text may be better for personal contact. Give people an option to use plain text when receiving your newsletter. Always offer a plain text version for accessibility reasons.
What is the difference between plain and rich text?
A plain text file is a document that contains no formatting, images, colors or other types of markup. It also includes single line breaks and spacing. A rich text file is the default format of popular word-processors like Microsoft Word, Apple Pages and Notes, a Google Doc, and even HTML emails.
What’s the purpose of a plain text email?
Plain text emails are just that—plain text. They are the email equivalent to a letter written on a typewriter—no images, no pretty fonts, no hyperlinks. While they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy.
When to optimize emails for HTML and plain text?
When you optimize both HTML and plain text versions of your email, you ensure that anyone can read it, regardless of their default settings, email client, browser, or mobile device’s capabilities. That being said, there are still a few things you should keep in mind when creating each version of your emails.
Why do some people prefer text only emails?
Some people simply prefer it. Plain and simple—some people prefer text-only emails. Since a variety of email clients give the option to only receive the text version of an email, it’s important to send in multi-part MIME format. Otherwise, they may not receive your email at all.
Is it safe to send plain text emails?
HTML-only emails are a red flag for spam filters. A lazy spammer wouldn’t take time to create a plain text alternative, so make sure you do! Some people simply prefer it. Plain and simple—some people prefer text-only emails.