Can I still use Google Universal Analytics?

Can I still use Google Universal Analytics?

You can still create Universal Analytics properties Even though Google is heavily pushing the new Google Analytics 4 (and when you try to create a new property, it’s GA4 by default), it’s still possible to create Universal Analytics properties.

How do I switch from Google Analytics 4 to Universal Analytics?

Go to Admin of your Google Analytics (of any property) and then click Create Property in the Property section.

1. Enter the property name, select your reporting timezone, currency. Then click Show advanced options.
2. By default, only a Google Analytics 4 property will be created.
3. The choice is up to you.

Is Google Universal Analytics free?

Google Analytics provides only 5 custom variables at the moment for the free version and 50 for the premium version. Universal Analytics on the other hand, provides 20 custom dimensions (as they are called in Universal Analytics) for the free version and 200 for the premium one.

Should I switch to Google Analytics 4?

The short answer is Yes, you should upgrade to Google Analytics 4, also called GA4. To be clear upgrading to Google Analytics 4 does not mean that your existing data from Univeral Analytics (that many are calling GA3) will be transferred over to Google Analytics 4.

Will GA4 replace Universal Analytics?

GA4 will eventually replace the current version of Google Analytics called Universal Analytics (UA). GA4 was released in October 2020 and is now the default version of GA for new properties.

Can you upgrade Universal Analytics to Google Analytics 4?

Google Analytics 4 is a completely different entity from Universal Analytics. You can’t turn a Universal Analytics property into a Google Analytics 4 property or “upgrade” to Google Analytics 4. However, you can set up a new Google Analytics 4 property and link it to an existing Universal Analytics property.

What’s the difference between Google Analytics and Universal Analytics?

In contrast, Google Analytics 4 property measurement is event-based, with the principle that any interaction can be captured as an event. As such, Universal Analytics property hit types translate to events in a Google Analytics 4 property.

How to create universal analytics property in Google?

Be sure to click Show advanced options, then turn on the switch for Create a Universal Analytics property, as shown below. If you don’t do this, you will create a Google Analytics 4 property instead.

What happens if you do nothing in Universal Analytics?

Here are the implications of doing nothing: If you use analytics.js for your Universal Analytics property: Your Universal Analytics events will not be collected in your Google Analytics 4 property. No associated events will be collected in the Google Analytics 4 property.