Can I use GTM and GA?

Can I use GTM and GA?

In a nutshell: GA is the analytics tool that provides reports about activity on your site. GTM is a tool that fires your tracking codes based on defined rules. In the end, you can either implement GA code on your site directly, or you can implement the GTM code on a site and use GTM to fire your GA code.

How does Google Analytics track GTM?

How To Find UTM’s in Google Analytics

1. Navigate to the Acquisition tab on the left side panel navigation.
2. Inside, you’ll see the Campaigns link.
3. Select All Campaigns.
4. Above the list of Campaign Names, you’ll see a button that says “Secondary Dimension”.
5. Click Secondary Dimension.

How do I set up event tracking in GTM?

How to track Google Analytics Events in Google Tag Manager

1. Log into Google Tag Manager.
2. Select “Tags” from the left-hand side.
3. Create a new tag.
4. Select Universal Analytics from Tag Type.
5. Set your Google Analytics Tracking ID.
6. Choose “Event” for the track type.
7. Set your Event Category, Action, Label and Value as desired*

How do you setup Google Analytics with GTM?

Then select Google Analytics: Universal Analytics. Next, click on the dropdown menu under Google Analytics Settings and select a New Variable. After that, give a name to your variable and then enter your Google Analytics Tracking ID. There are more settings you can choose from, but you can leave them as it is for now.

What is difference between GTM and GA?

GA is the analytics tool that provides reports about activity on your site. GTM is a tag manager that can output tags based on defined rules. So for example, you can either implement your GA code on your site directly, or you can implement the GTM code and use GTM to output the GA code.

What is GTM tracking?

Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data. GTM allows users to easily implement tracking tags without modifying the code while improving the information gathering process.

What’s the difference between GTM and Ga trackers?

GTM, on the other hand, creates a new, unique tracker name for every single Tag on the page – even when the same Tag is injected multiple times. This is, in fact, how GTM manages to navigate through one of the biggest flaws of the platform.

When does a GTM tracker have a unique name?

In GTM, whenever a Tag is injected, i.e. whenever a Tag “fires” (hate that terminology as well) due to some Trigger “firing” as well, a new tracker is created with a random, unique name: So here the GTM tracker was created with the name gtm1454402957304. For you fellow nerds, look at the numbers in that string. Don’t they look vaguely familiar?

How does GTM work when the same tag is injected multiple times?

This tracker name is then used when communicating with the tracker object. GTM, on the other hand, creates a new, unique tracker name for every single Tag on the page – even when the same Tag is injected multiple times. This is, in fact, how GTM manages to navigate through one of the biggest flaws of the platform.

How to use GA snippet in Google Tag Manager?

Before that, the ga () function doesn’t exist in the global namespace. The Google Tag Manager Tag needs to have its Tracker Name setting set to blank (if you’re using ga (‘send’,…) on the page), or to a custom name, in which case the snippet-based commands need to use that name as well: ga (‘customName.send’,…).