Contents
Can you set up Universal Analytics?
Even though Google Analytics 4 is now the default version for all newly created properties in Google Analytics, some users might still want to create properties of older versions (Universal Analytics). Even though Google has made that option a bit more hidden, it’s still possible.
How do I set up my GA4?
GA4 Setup Assistant wizard
- In Google Analytics, click Admin.
- In the Account column, make sure that your desired account is selected.
- In the Property column, select the Universal Analytics property that currently collects data for your website.
- In the Property column, click GA4 Setup Assistant.
How do I install Universal Analytics?
To install Google Analytics, head on over to Google Tag Manager and click on the “New Tag” button. Click on the “Tag Configuration” section and select the “Google Analytics: GA4 Configuration” option, in the right sidebar. Paste the measurement ID in the correct field, and add an “All Pages” trigger. Click save.
What is a GA4 configuration?
The Google Analytics: GA4 Configuration tag initializes Google Analytics for your Google Analytics 4 property on a particular page. It handles behavior such as setting of Google Analytics cookies, sending automatic and enhanced measurement events, and declaration of common settings.
How to set up Universal Analytics for Google Analytics?
Both a Google Analytics 4 property and a Universal Analytics property. This option Sets up a parallel Google Analytics 4 property that collects data alongside your Universal Analytics property. Once you add the tag for the Google Analytics 4 property to your site, data will be sent to both properties.
How are events implemented in Universal Analytics property?
In a Universal Analytics property implemented via gtag.js (“UA-XXXXXXXX”), events are implemented as a separate hit type, using the dimensions Event Category, Action, and Label and the metric Event Value. When collected, they appear in your reports and there are no limits to the number of different event, dimension and metric values.
How to configure Universal Analytics with Tag Manager?
Click Save to complete the tag setup. If required, configure your tag to dynamically disable Advertising Features or Advertising Personalization. Click Triggering to choose a trigger that will make the tag fire. You may select an existing trigger, or click the + icon to define a new one.
What is the tracking ID for Universal Analytics?
Universal Analytics property IDs have the format “UA-XXXXXXXX”. This is sometimes referred to as the Tracking ID. In this guide, we’ll refer to it as the UA Property ID. Google Analytics 4 property web data streams use a Measurement ID with the format “G-XXXXXXXX.”