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Do I need Google Tag Manager?
Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. A huge benefit of Tag Manager is that you, the marketer, can manage the code on your own. “No more developers needed. Whoo hoo!”
How hard is Google Tag Manager?
Google Tag Manager is not “easy” to use without some technical knowledge or training (courses or self-taught). You have to have some technical knowledge to understand how to set up tags, triggers and variables. If you’re dropping in Facebook pixels, you’ll need some understanding of how Facebook tracking pixels work.
How to add GTM ( Google Tag Manager ) to Magento 2?
How to add Magento 2 Google Tag Manager? You can easily add GTM without third-party extensions. All you need is to add the GTM code to your active theme. The GTM code is divided into two parts: script and noscript.
Can you add a container tag in Magento?
The app eliminates the need to have deep knowledge in JavaScript and make everything manually. Instead of it, you can add a container tag (a custom-generated tracking code) to your website and add, change, debug tags, of course, if you have the appropriate user permissions.
How to add Google Analytics to Magento store?
Log in to the Admin of your Magento store. On the Admin sidebar, go to Stores > Settings > Configuration. In the left panel, expand Sales and choose Google API. Expand the Google Analytics section and configure the following: Set Enable to Yes. Set Account type to Google Tag Manager. In the Container ID field, enter your GTM ID ( GTM-xxxxxx ).
How do I add Google Tag Manager to my website?
In the Google Analytics section, set the Account type to Google Tag Manager and enter the container ID you received when creating your GTM container into the Container ID section. Now that you’ve added GTM to your website, let’s create your first tag. Go to your Google Tag Manager dashboard and click on Add a New Tag.