Contents
Do UTMs work on redirects?
Yes, 301 and 302 redirects can often strip your UTM parameters and categorize custom campaign traffic incorrectly. You can easily figure out if this is your issue or not. If you have problems with 301 or 302 redirects, configure your server to pass UTM parameters on redirects, and everything will be fine.
Should I use UTM?
The top reason to use UTM tracking is to know exactly where your website traffic comes from. You can accomplish this by using the campaign, source, and medium parameter. Google Analytics displays default channel groupings in their interface. However, by using UTM parameters, you can track sources with more precision.
What are the drawbacks of using UTM parameters in URLs?
These drawbacks depend on how you are using UTM parameters. If you use UTM parameters for internal links, it will cause the user session to be reset everytime they click on one of such links. That means you lose the original referrer/UTM information that brought that user to your website.
Can a utm be used to track internal links?
UTMs should never be used to track internal links on your site. Doing so can ruin your raw Google Analytics data as Neil Patel explains in his blog post on the 8 Common SEO Issues (and How to Troubleshoot Them). Filling in the term UTM with non-keywords The term UTM should only be used for paid search to note the keyword being targeted.
How does UTM tracking work in Google Analytics?
Alternatively, if you link to a shortened URL that then redirects to the target website with the UTM parameters added to the end of the target website URL – as is the standard practice – then Google Analytics will see the URL containing the UTM parameters and record the additional tracking information as intended.
How many standard lines are used in the UTM?
Each of the 60 variations on the Transverse Mercator projection used as the foundations of the 60 UTM zones employ not one, but two, standard lines. These two standard lines are parallel to, and 180,000 meters east and west of, each central meridian.