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You don’t need a Home link on your navigation, provided your logo or company name is linked to your home page. Keeping your navigation menu as simple as possible makes for a better user experience, and one easy way to minimize navigation is to remove the home page link.
In essence, adding a homepage button improves your SEO, improves your UX and reducing the bounce rate for your website due to friction. With so many benefits for something so simple, what are you waiting for? Ensure your user’s know where they’re going and how to get there with a handy homepage button today.
What are the essential things to know in online navigation?
Follow each one closely to improve user experience.
- Make hypertext obvious.
- Streamline your navigation bar.
- Keep sidebars separate.
- Put your navigation in a standard place.
- Make everything clear and simple for the user.
- Don’t forget the footer.
- Connect the navigation with the business’s priorities.
Customers always look to the top left of a website when looking for a navigation. Its called familiarity bias aka the mere-exposure effect, customers look to the top left because so many other websites have the homepage button in this position. That’s where they expect to find it, so put it there.
Putting your navigation in standard places makes your site easier to use. That means a lower bounce rate, more pages per visit and higher conversions. Be expected. Yes, marketing is about differentiation, but your navigation style isn’t the place to do it.
What do you need to know about navigation on a website?
Website visitors navigate all over the place. Keep in mind that you want to keep people on your site to explore further. Give them reasons to click on links by inspiring curiosity and enticing them with great offers. User experience refers to the way a visitor perceives your website’s usability and aesthetics.
Avoid labels such as “services” and “solutions.” If you have one page listing all of your services, it will never rank. That’s because it’s not focusing on one topic. Every page on your website has a chance of ranking, as long as it’s focused on a topic, on a keyphrase.
The main navigation generally represents the top-level pages of a site’s structure—or the pages just below the home page. The links in the main navigation are expected to lead to pages within the site and behave in a very consistent way. Users don’t expect to land somewhere completely unrelated when using main navigation links.