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Does Google Analytics violate GDPR?
Google Analytics (GA) is by far the most popular analytics tool on the market. It’s free and allows you to analyze website traffic and gather valuable data about user behavior. However, collecting analytics data requires compliance with data protection regulations such as GDPR.
Analytics uses cookies (and other trackers) to track users. Therefore, you need a cookie consent banner on your website to collect user consent. The website must not set any cookies (including Google Analytics) other than strictly necessary unless the users give their consent via the banner.
Is it safe to use Google Analytics with GDPR?
Google Analytics is used by over 30 million sites, so many marketers no doubt have the same question: is Google Analytics GDPR compliant? The answer is “yes”, but according to multiple 2019 rulings, you should ask for consent first. To make your GA usage GDPR-compliant, then, there are a couple steps you need to take, which are detailed below.
Do you really need consent for Google Analytics tracking?
Unless you are in the camp of the most stringent interpretation of GDPR (specifically where any online identifier cookie, such as the GA Client ID, requires consent), then there is a method to consider.
Is it safe to use Google Analytics in the EU?
The answer is yes, but you must first take steps to ensure your use of tracking is compliant. In this article, I’ll review the rules around GDPR, how Google Analytics is useful to website owners, and how you can continue to use Google Analytics to track visitors from the EU in a compliant way. What is GDPR?
Do you have to ask for consent for GDPR?
The answer is “yes”, but according to multiple 2019 rulings, you should ask for consent first. To make your GA usage GDPR-compliant, then, there are a couple steps you need to take, which are detailed below.