Does Google search meta description?
The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates.
What meta tags does Google use?
Google can read both HTML and XHTML-style meta tags, regardless of the code used on the page. With the exception of google-site-verification , letter case is generally not important in meta tags.
Why does Google show meta description?
The most common reason that Google shows a different meta description than the one you provided, is that they think that their snippet is better (for that search, for that user). Google’s aim is to help users to get the right content to answer their questions, and to solve their problems.
Why meta description is not showing in Google?
In cases where Google believes the existing and optimised meta-description to be “too badly written” or “inappropriate”, when compared to the content of the page and/or the user’s specific search phrase, they will not show this description in the SERPs (Search Engine Result Pages).
Does every page need a meta description?
Not All Pages Matter Equally for SEO Don’t let your consultant or toolset fool you; you don’t need a meta description on every page, or even close to every page.
When to use meta description in Google search?
Google will sometimes use the description tag from a page to generate a search results snippet, if we think it gives users a more accurate description than would be possible purely from the on-page content. A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about.
Can a Google snippet be pulled from meta description?
In 2020, Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic and not pulled from your meta descriptions. A lot of how Google decides what search result snippet to show is based on the searchers’ query and the content on your page.
Why does Google use different title and description?
You force Google to recrawl your site so your updated titles and descriptions will show in the search results and help your click-through rates go through the roof. Then you search for your business only to find that Google has decided to use a different title and description. You panic.
Can you create a meta description for a blog post?
With Yoast SEO and Yoast SEO Premium, you can craft excellent meta descriptions for your blog posts. But sometimes Google has a mind of its own. In some cases, it may decide to show a search result snippet that does not match what you’ve written.