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Does Tag Manager use GTAG?
Google Tag Manager and the global site tag (gtag. js) are both fully supported methods for the deployment of tags for Google products, such as Google Ads and Google Marketing Platform.
What is GA4 in Google Analytics?
Google Analytics 4 (or GA4) is a completely new version of Google Analytics that uses Firebase Analytics on the backend. It was previously known as the “App + Web” beta, but is now the default experience when you create a new property, and it will soon replace Universal Analytics.
Should I use GTAG js?
If you just want to add Google Analytics tracking to your site and only want to use the default features, gtag. js is a perfectly acceptable way to go. When you set up your Google Analytics account, it will provide the code and instructions on how to add it to your site.
Should I switch GA4?
So what exactly is GA4, and should you make the switch? For the majority of people, the short answer is no. At least, not completely. But, if you are a massive global brand with both a website and an app, you should probably get this on your roadmap sooner rather than later.
How to send Google Analytics events in GTAG?
Send events. To send Google Analytics Events on a web page where the global site tag has been added, use the gtag.js event command with the following syntax: gtag(‘event’, , { ‘event_category’: , ‘event_label’: , ‘value’: });
What do event parameters do in JavaScript?
Event parameters: A Javascript object containing data about the event you are tracking. The event parameter object should always have an items parameter that’s populated with one or more item objects. These item objects contain information about the product or service with which the user has interacted.
How to measure event value in Google Analytics?
The value that will appear as the event action in Google Analytics Event reports. The category of the event. The label of the event. A non-negative integer that will appear as the event value. The following sends an event with an action of ‘aaa’, a category of ‘bbb’ , and a label of ‘ccc’:
What to do when Google Analytics event is not set?
If or are omitted, they will be set to the default values of ” (not set)”. See the anatomy of Google Analytics Event parameters for more information on how the structure of events is interpreted by Google Analytics. You should use the default Google Analytics Events, which have pre-set categories and labels.