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How are custom variables used in Google Analytics?
You’ll get the most out of custom variables if you understand the basic visitor interaction model used in Google Analytics. In this model, the visitor interacts with your content over a period of time, and the engagement with your site is broken down into a hierarchy.
How to define custom variables for web tracking?
Each level in this model is defined as follows: Visitor —the client that visits the site, such as the browser or mobile phone operated by a person. Session —the period of time during which the visitor is active on the site. Page —activity on the user’s behalf which sends a GIF request to the Analytics servers.
What do you need to know about custom variables?
A custom variable should be placed in one slot only and not be re-used across different slots. name —The name for the custom variable. Required. This is a string that identifies the custom variable and appears in the top-level Custom Variables report of the Analytics reports.
How to create custom variables in ga.js script?
Your script will use the basic method for creating a custom variable as follows: This method accepts four parameters: index —The slot for the custom variable. Required. This is a number whose value can range from 1 – 5 , inclusive. A custom variable should be placed in one slot only and not be re-used across different slots.
Why do I get errors on Google Analytics?
Multiple Google Analytics code on your page = for Classic Google Analytics, likely will cause errors. If the user configures their browser to have Javascript disable or to block cookies, then your Google Analytics script will not execute.
Is there a Google Analytics settings variable for Tag Manager?
Most users will start off with a Google Analytics Settings variable that contains only a Google Analytics ID. Any additional tag configurations that use that same Google Analytics ID will then be able to leverage the variable, without having to re-enter the ID.
How can I override settings in Google Analytics?
You can override the functionality of a Google Analytics Settings variable on a per-tag basis. Use Enable overriding settings in this tag to modify any of the parameters for the given tag. If you consistently override the same settings in the same manner, you should consider creating a new Google Analytics Settings Variable to reduce redundancy.