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How are regular expressions used in Google Analytics?
Regular expressions (regex for short) can help speed up your use of Google Analytics as well as add extra flexibility to the way you include (or exclude) particular data and information from reports. You can think of regular expressions as a way to search for and match particular information.
What do you need to know about regex analytics?
About regular expressions (regex) Analytics supports regular expressions so you can create more flexible definitions for things like view filters, goals, segments, audiences, content groups, and channel groupings. In the context of Analytics, regular expressions are specific sequences of characters that broadly or narrowly match patterns in…
How are regular expressions used to find data?
Regular expressions, also called regex, are a set of characters which help you to find specific data in a data set. They are a very powerful tool to find and match data while applying a specific set of filters. It is an expression that is used to check for a pattern in a string.
How to test regex in Google Tag Manager?
Whenever you test a regex using a regex tester tool, you get the option to select the flavor under which you want to test your regular expression: Since the regex engine used by Google Analytics and Google Tag Manager is JavaScript, you should always select ‘JavaScript’ as the flavor before testing your regular expressions for GA/GTM.
Is there an equals to match in Google Analytics?
Since there is no exact match, GA will not record and report on any unique pageviews for the funnel steps in the funnel visualization report for the goal ‘Place an order’: Now Google Analytics will match the request URI (/product/) with the Goal URI (/order-confirmed/) using the ‘Equals to’ match type.
How does Google Analytics match a URI to a goal?
Google Analytics will match this request URI with our funnel URIs and goal URI using the ‘Equals to’ match type: Since the request URI /does not exactly match any of the funnel URIs (/cart/ or/checkout/), GA will not record and report on any unique pageviewsfor the funnel steps.