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How can Google Analytics 360 be used for marketing research?
Analytics 360 enables you to take a wider view of your marketing performance. In addition to connecting your Display & Video 360 data, you can also connect data from other marketing channels like social, email, and referral.
When should I use Google Analytics 360?
Google Analytics 360 gives your business the tools you need to better understand your customers. You can then use those insights to take action, such as improving your website, creating tailored audience lists, and more.
What can you measure with Google Analytics?
Top 10 Things to Measure in Google Analytics
- 1 – Audience Location.
- 2 – Audience Engagement.
- 3 – Mobile Traffic Behavior.
- 4 – Traffic Sources.
- 5 – Social Media Traffic.
- 6 – Site Content Trends.
- 7 – Page Bounce Rates.
- 8 – Site Search Behavior.
How does Google Analytics work with Salesforce cloud?
Salesforce Marketing Cloud audience integration The Google Analytics 360 integration with Salesforce Marketing Cloud lets you publish audiences created in Analytics 360 to Marketing Cloud, and use those audiences in your Salesforce email and SMS direct-marketing campaigns. You can use these audiences in Marketing Cloud Journey Builder.
How to integrate marketing cloud with Google Analytics?
Marketing Cloud Integration with Google Analytics Enhance your Analytics 360. Read these tips to better integrate Salesforce Marketing Cloud with Google Analytics. Skip to Content Try for free Toggle navigation Home Products By Need Customer 360 Sales Service
Is there a way to access Google Analytics 360?
To make things easier, we’ve created a dedicated Google Analytics 360 Entry Source that lets you access your Analytics 360 audiences directly. Drag the Google Analytics 360 Entry Source onto the canvas. Click Select an Audience. Click Select next to the audience to admit.
Where to find Google Analytics 360 audience card?
Let’s start by finding out where those audiences ended up. In Marketing Cloud, open the Contact Builder app under the Audience Builder menu. Navigate to the Data Sources tab. Click the Synchronized button. Under the Synchronized External Audiences find the Google Analytics 360 audience card. Click View.