How do I automate Google Tag Manager?

How do I automate Google Tag Manager?

Four Things You Can Automate Using the Google Tag Manager API

1. Create or update multiple tags across a large number of containers.
2. Perform an audit of the tags in your container(s)
3. Pull a list of users and their access levels.
4. Download and store backups of your GTM container.

How do I use Google Tag Manager API?

Use the Tag Manager service object to query the Tag Manager API to do the following tasks:

1. Retrieve the Greetings container for the authenticated Google Tag Manager account.
2. Create a new workspace.
3. Create the Universal Analytics tag.
4. Create the trigger to fire the tag.
5. Update the tag to fire on the trigger.

What is a Google Tag Manager container?

A collection of tags, triggers, variables, and related configurations installed on a given website or mobile app is called a container. A Tag Manager container can replace all other manually-coded tags on a site or app, including tags from Google Ads, Google Analytics, Floodlight, and 3rd party tags.

What does a tag do in Google Tag Manager?

A tag is a snippet of code that executes on a page or mobile app. Tags can serve a variety of uses, but most of the tags used in tag management systems are designed to send measurement information from your site to a third party. Examples include the Google Analytics tag and the Google Ads conversion tag.

How does trigger work in Google Tag Manager?

Tags fire in response to events. In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events like form submissions, button clicks, or page views. The trigger tells the tag to fire when the specified event is detected. Every tag must have at least one trigger in order to fire.

How to create custom event trigger for tag?

Here is an example web configuration that will fire a tag when a custom event called ‘ button1-click ‘ is pushed to the data layer: Button 1 Create a new custom event trigger. In the Trigger Configuration section of your new tag, use these settings:

How can I trigger a form submission trigger?

Use Google Tag Manager’s form submission trigger to fire a tag when a form has been sent. To configure a form submission trigger: Click Triggers New. Click Trigger Configuration and choose the Form Submission trigger type.

How to simplify the trigger in Google Analytics?

You can simplify your container with a single trigger that uses a regular expression to fire on the correct pages, and a single tag that uses a Tag Manager variable for the Label field: Add a Google Analytics pageview tag if one does not already exist. This tag must fire on all pages. Click Variables.