How do I create a custom variable in GTM?

How do I create a custom variable in GTM?

To create a new user-defined variable:

1. In the left navigation, click Variables.
2. In the User-Defined Variables section, click New.
3. Click Variable Configuration and select the desired variable type.
4. Enter configuration options for the selected variable type.
5. Name the variable.
6. Click Save.

What are GTM variables?

Variable: A variable is a named placeholder for a value that will change, such as a product name, a price value, or a date. Data layer: Tag manager implements a data layer to temporarily hold values in the client so that they can be used by tags, triggers, and variables.

How do you create a Universal Analytics tag and set the track type to transaction?

2.Create a Google Analytics Transaction Tag in Google Tag Manager

1. Add a new Google Analytics tag.
2. Select ‘Transaction as your Track Type.
3. Select Your Google Analytics setting variable or add your UA Number.
4. Name your Tag appropriately.
5. Create a Trigger so the tag fires on the page your Data Layer is held.
6. Test.
7. Publish.

How do you create a custom variable?

Step 1: Create a custom variable

1. On the Admin sidebar, go to System > Other Settings > Custom Variables.
2. Click Add New Variable.
3. Enter an identifier for Variable Code, using all lowercase characters without spaces.
4. Enter a Variable Name, which is used for internal reference.

When should I use enhanced ecommerce tracking?

Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events. Use pageviews to track product impressions and product purchases; and use events to track checkout steps and product clicks.

What triggers GTM?

In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events like form submissions, button clicks, or page views. The trigger tells the tag to fire when the specified event is detected. Every tag must have at least one trigger in order to fire.

How do you use variables in GTM?

This variable gets its value from the ‘gtm. element’ key in the data layer. Click Classes: This variable returns the value (of type ‘string’) of the ‘class’ attribute of the clicked HTML element. Click ID: This variable returns the value (of type ‘string’) of the ‘ID’ attribute of the clicked HTML element.

How do I create a Universal Analytics tag?

2. Create a Universal Analytics transaction tag

1. Sign in to your Google Tag Manager account.
2. Select a mobile container.
3. On the left navigation bar, click Tags.
4. Click New.
5. Click Untitled Tag to enter the tag name Transaction Completed.
6. Choose product Google Analytics.
7. Enter the tracking ID.

What is the difference between Google Analytics 4 and Universal Analytics?

Google Analytics 4 uses the User ID method and considers active users on the site, who are currently engaging on the site, to calculate user count. Universal Analytics uses the Client ID method and focuses on total users on the site to calculate user counts.

How to pull ecommerce data from DataLayer in GTM?

Open your website in a tab and view a product. Right click on the page and click inspect. Click on console section and look for datalayer.push – ecommerce data Click on the arrow to view the details.

How to create data layer variable in Google Tag Manager?

By default, Google Tag Manager does not recognize custom data in the Data Layer thus you cannot use it as variables unless you use the Data Layer Variable. In order to create this variable, you’ll need to specify the Data Layer key whose value you want to retrieve.

Is the data layer a trigger in GTM?

Without it, there would be no variables and no triggers in GTM, therefore no tags would be fired. It is what keeps your tag management running properly. Unfortunately, I’m not going to dive into what the Data Layer is because that’s a totally another story.

Where does transaction data go in Google Tag Manager?

Transaction Data in the Data Layer If you’re not familiar yet, the Data Layer is one of the key components of Google Tag Manager which can contain useful information that is later used in GTM tags, triggers, and variables. If you’re not familiar with it (or want to learn more), read this guide.