How do I organize my Google Adwords keywords?

How do I organize my Google Adwords keywords?

Let’s get started!

1. Step 1: Create top-level keyword groups. The first step—going from a scattered sea of keywords to a few main groups—can be the hardest.
2. Step 2: Create smaller, more specific subgroups of keywords.
3. Step 3: Optimize your keyword groups.
4. Step 4: Iterate and reiterate.

How do I organize my Google ad campaign?

Google Ads is organized into three layers: account, campaigns, and ad groups. Your account is associated with a unique email address, password, and billing information. Your campaigns have their own budget and settings that determine where your ads appear. Your ad groups contain a set of similar ads and keywords.

How are ad groups structured?

Ad groups are just that: groups of ads that are targeted to a set of related keywords. This helps you group related keywords and write ads around a common theme. Each ad also includes the landing page you want to take users to after they click.

Can you use the same keyword in different ad groups?

Although Ads allows the use of the same keyword in multiple campaigns or ad groups, it will cause negative effects. The first issue this causes is your ads will be competing with each other and Google will only display one of your ads for the given keyword at a time. Therefore you lose opportunities for visibility.

How many keywords should a campaign have?

The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

How do I create different ad groups?

Add new ad groups

1. In the type list, select Ad groups.
2. In the toolbar, select Add ad group.
3. If prompted, select the destination campaign and click OK.
4. Enter the ad group name and one or more bids. Optional: Specify the ad group type. A newly created ad group’s type is set to Default. Learn more about ad groups.

How many keywords should I use per ad group?

20 keywords
The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

How many keywords can I put in Google Ads?

Max of 7-10 ad groups per campaign Max of ~20 keywords per ad group 2-3 ads per ad group Of course, there will be exceptions to these rules, but for most businesses, these are solid guidelines to make sure your ad groups don’t get bloated and difficult to manage.

What are the keyword match types for Google Ads?

Keyword match types are a way of defining how the keywords in your campaign can match up with the queries people search on Google. There are four keyword match types to choose from, show below from least to most restrictive: Broad match: Your ad may match to any generally related search, including synonyms.

How are search campaigns made up of groups?

Campaigns are made up of one or more ad groups. Ad groups are just that: groups of ads that are targeted to a set of related keywords. This helps you group related keywords and write ads around a common theme. Each ad also includes the landing page you want to take users to after they click.

How to determine the size of your Google Ad groups?

Here are some guidelines to follow when determining the size of your ad groups: Of course, there will be exceptions to these rules, but for most businesses, these are solid guidelines to make sure your ad groups don’t get bloated and difficult to manage. Now it’s time to define your keywords, the level under your ad groups.