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How do I see UTM performance in Google Analytics?
Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section.
How do I link UTM to Google Analytics?
How to use UTM tracking codes
- Install Google Analytics on your website.
- Visit Google’s free Campaign URL Builder page.
- Insert the website URL and campaign information.
- Create a unique UTM tracking code (aka campaign URL) for every ad or link.
- Use the UTM tracking codes in your marketing campaigns.
Does Google Analytics track UTM codes?
What are UTM Codes? “UTM” stands for “Urchin tracking module.” UTM codes are added to the end of regular URL’s and are designed to tell Google Analytics (and other analytics tools) a little bit more information about each link and which marketing campaign it relates to.
How do I track my UTM performance?
Once you add the UTM code to your campaign’s URL, you can track the performance in Google Analytics in a few different reports.
- Create a custom report under “Customization” > “Custom Reports”.
- Go to Acquisition → Overview → All Traffic → Source/Medium to view traffic.
What is UTM tracking code?
Urchin Tracking Module (UTM) codes are snippets of code — attached to the end of a URL — used to measure the effectiveness of digital marketing campaigns. They are also used to pinpoint specific sources of traffic to your website. UTM codes, at a minimum, include a traffic source, a medium, and a campaign name.
Where to find UTM tracking code results data in Google Analytics?
Where do I Find my UTM Code in Google Analytics? To find your UTM data in Google Analytics, navigate to analytics.google.com » Acquisition » All Traffic » Source/Medium. Please note the different Primary Dimensions you can select to really dig into this data: The Primary Dimensions include Campaign, Source, Medium, and Source / Medium.
How to tag URLs in Google Analytics for free?
Once logged in, click here to view the free UTM tagging template, then click ‘File’ > ‘Make a copy’ to create your own version and start using it to tag your URLs. Many third party tools have the option to automatically tag URLs using UTM variables.
Which is the best tool to track UTM codes?
Google’s URL Builder is a great free tool to generate URLs tagged with UTM codes for single campaigns, but is not suitable for creating UTM tags in bulk, nor is it great for keeping track of naming conventions.
Where to find campaign URLs in Google Analytics?
The information you need can be found in Acquisition > Campaigns > All Campaigns within Google Analytics: The report will break everything down automatically by Campaign Name.