Contents
How do logos affect us?
For example, a round logo might evoke associations related to “softness,” including perceptions that a company is caring, warm, and sensitive to customer needs. Additionally, the researchers anticipated that logo designs would also influence broad perceptions of a company – such as customer service quality.
What should your logo convey?
An effective logo should have a design that conveys your brand personality, a style choice consistent with your identity, your business name, and a relevant color choice.
How does your logo communicate your brand?
A unique logo tells potential customers that you’re not like all the other guys. Adding something unique to your logo makes it stand out from the rest and creates a positive first impression.
Do logos really matter?
A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.
How many times do you need to see a logo before you will remember it?
It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo. Our brains process images 60,000 times faster than we process words. That’s why so many companies choose to include a glyph or visual in their logo.
Can a logo evoke emotion for your business?
If the goal of your business is to stand out, your logo needs to break through and evoke emotion! The key to creating a logo that resonates with your brand and target audience is to work with someone that is willing to spend the time to gain an in-depth knowledge of your company.
Where do the emotions associated with your design come from?
The emotional connections and feelings associated with your design come from a variety of places and things. Sometimes these emotions are within your control with elements such as color and tone and other visual cues. Sometimes they are not. (Consider a customer who hates the color red or who is afraid of a monkey and that’s your brand logo.)
How to evoke positive emotions in visual design?
For a client in the insurance industry, it may mean producing feelings of security. A bakery may want to create nostalgia from memories of Grandma’s homemade cookies and pies in its customers. Again, positive will have different meanings for each of your clients, so there is no effective one-size-fits-all formula for effective branding.
How to create a logo for your company?
The key to creating a logo that resonates with your brand and target audience is to work with someone that is willing to spend the time to gain an in-depth knowledge of your company. Don’t be surprised by a few odd questions, like “If your brand were a cartoon character, who would it be?”