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How do transactional emails work?
Transactional emails allow you to provide information that is uniquely relevant to the recipient. Transactional email generally uses an API or SMTP integration to send emails. This usually requires a developer to set up a system that will send coded templates to specific recipients based on a specific action.
Do you need consent to send transactional emails?
The solution is to establish a legitimate interest for sending your transactional emails. Legitimate interests essentially says that you can send emails without consent, so long as the emails are a proportionate means of communicating vital information to your customers or users.
Which is an example of a transactional email?
Transactional emails – are automated emails sent from one sender to one recipient, usually related to account notifications or activity or a commercial transaction. Common uses for transactional email or types of transactional emails include:
What’s the difference between triggered and transactional emails?
Transactional emails are real-time, automated emails sent to users after a certain action takes place on a platform, app, or website. These are also called triggered emails because an event or trigger has to take place for the email to be sent.
Can You Send transactional emails through marketing automation platform?
All transactional emails are. Should you send transactional emails through your marketing automation platform? You should not send transactional emails through your marketing automation platform. Customers should always be able to unsubscribe from marketing emails. It’s the law!
Can a transactional email be used for spam?
While the CAN-SPAM act allows a transactional email to be used for promotions, the message of the email should primarily be transactional in nature. Include a recognizable and clickable brand logo and incorporate your brand colors to boost brand recognition. Use links that serve a specific purpose.