How do you add attribution to Facebook?

How do you add attribution to Facebook?

Select your attribution model and attribution window

1. Select the drop-down menu that displays the default last-touch model with a 1-day impression and 28-day click window.
2. Below Attribution model, choose the attribution model you’d like to use.
3. Below Attribution window, choose the attribution window you’d like to use.

How do I enable custom conversions on Facebook?

To use custom conversions to optimize for All URL Traffic:

1. Go to Events Manager.
2. Click Custom Conversions in the left menu.
3. Click Create Custom Conversion.
4. Enter a name for your custom conversion.
5. Optional: Add a description.
6. Select your data source.
7. Select All URL Traffic as your Conversion Event.

How can I add value to my Facebook Pixels?

Change the value and currency of your standard events

1. Go to the web page where you placed the Facebook pixel.
2. Find the snippet of code for your standard event.
3. Edit the value from “0.00” to your conversion’s true value.
4. Edit the currency by entering a 3-letter currency code.

How do I use attribution tool on Facebook?

Click the pencil icon and type in a name for your line of business. Then click Set Up Line of Business. A new window will appear with a three-step process to select your ad accounts, data sources, currency, and time zone. First, select your ad account from the list of ad accounts you have access to and then click Next.

What is attribution window in Facebook?

The Facebook attribution window (or conversion window) is the period between clicking onto an ad and taking an action on the website. This means that the conversion credit goes to the last ad you clicked before purchase within 28 days or the last ad you viewed before purchase within 1 day.

What is custom conversion on Facebook?

Custom conversions let you create rules for events or URLs. When you create these rules, you can measure more specific customer actions. You can also use custom conversions to optimise your ad delivery and reach people who are most likely to take the actions you care about.

How do I activate custom conversion?

The first and foremost step of creating a custom conversion is installing the Facebook pixel on your website. Once that’s complete, sign into Facebook ads manager and click on “Tools”. Select “Custom Conversions” from the drop down and click the “Create Custom Conversions”.

What are Facebook standard events?

Standard events are actions with predefined names that we recognize and support across ad products. When you set up standard events using the Event Setup Tool, a partner integration, your pixel code, or Conversions API code, you can log those standard events, optimize for conversions and build audiences.

What is the best Facebook attribution setting?

For most Facebook ad campaigns, using the 7 day click and 1 day view conversion window makes the most sense. If you have more than 50 conversions per day, then 1 day click may work better. If you are advertising on more than one platform and want better attribution by platform select 7 day click only.

When to use custom URL for Facebook business page?

When you get 25 people to “Like” your business page, Facebook allows you to have a custom URL address for the business page. Until you have 25 fans, you have to use the default URL that Facebook creates for your page.

How do I create a business account on Facebook?

If you do not already have a Facebook account, visit the main Facebook home page, and create one. You can create a personal account or business account, but not both. If you will only be using Facebook for your business, set up your account as a business account, but be aware that business accounts have less functionality

Can you have a business page on Facebook?

You can choose settings so that your business page is seen and treated separately from your personal page—known as your “profile” page in Facebook terms. Facebook accounts are free, but remember, you can only have one account. If you already have a personal Facebook page account, you will have to create your business page ​off that account.

Where do I find the edit page button on Facebook?

When you create a page on Facebook, an “Edit Page” button appears at the top right corner of the page. Click on this to get into the real heart of customizing your page. When you select edit page notice that the menu options in your page’s sidebar change.