How do you compare metrics in Google Analytics?

How do you compare metrics in Google Analytics?

Compare a range of metrics with secondary dimensions and plotted (selected) rows. So, it turns out, if you know what you want to compare, this feature can be quite handy. Let’s take a look at how to use Google Analytics comparison features and which metrics you may want to compare. How Do You Compare Metrics in Google Analytics?

What are metrics, dimensions, and metrics in analytics?

Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session. The tables in most Analytics reports organize dimension values into rows, and metrics into columns.

What is the ecommerce conversion rate in Google Analytics?

Ecommerce Conversion Rate is the ratio of transactions to sessions, expressed as a percentage; for example, a ratio of 1 transaction to every 10 sessions would be expressed as an Ecommerce Conversion Rate of 10%. This value helps you assess the effectiveness of your marketing and site design.

What does it mean to have transactions in Google Analytics?

According to Google Analytics, transactions refer to the total number of completed purchases on your website. After clicking on the Conversions > Ecommerce > Overview tab in the far left column, the main dashboard will show the number of transactions for the specified time period.

How are geographical dimensions determined in Google Analytics?

Analytics provides a number of geographical dimensions, such as City, Country, Continent, etc. The values for these dimensions are automatically derived from the IP address of the hit, which is convenient but also has a few drawbacks: IP-based locations are approximate.

Is there a way to compare two metrics?

You can compare two metrics in almost every report. For most reports, you will see “Sessions” or “Pageviews” as the default metrics in the Explorer graph. You can, however, change your primary and secondary metrics to dozens of other options, including any custom goals you have set for your website.

Why do you want to track multiple geographic locations in Google Analytics?

Luckily you can do this using Google Analytics’ “Views”. Why Would You Want to Track Multiple Geographic Locations in Google Analytics? If you have a sales region, provide a service, or have a presence in multiple geographical locations, you may wish to focus your SEO efforts on boosting traffic in each of these specific regions.

How to find your way around Analytics-Google help?

Click to open Admin, where you manage your accounts, properties, and views. Throughout this Analytics Help Center, you’ll see references to reports like this: Acquistion > All Traffic. This is a shorthand meaning, “the All Traffic report in the Acquisition category. The action bar appears at the top of the reports in Analytics.

How does a Google Analytics report look like?

Analytics reports display data in one or more tabs, providing multiple views of the data in one place. Most standard reports include an Explorer tab, which typically has 2 parts: a graph of your data on top, and a data table below. Some reports include additional tabs like Overview or Map Overlay.

How to consolidate traffic data from multiple sites?

Assuming you already use more than one account for your online properties, let’s choose to use a new account just to consolidate traffic data: 1 Go to Google Analytics 2 Go to the Admin panel 3 Create a new account and go through the property creation process 4 Grab the new tracking code and/or property ID More