How do you find the value of your page?
Mathematically, here’s how page value in Google Analytics is calculated.
- Page value = (Total page value + Transaction revenue) / Total unique pageviews.
- Homepage » Category Page 1 » Product Page 1 (goal value: $10) » Receipt Page (eCommerce transaction: $100)
How is Page value calculated in Google Analytics?
If you had multiple page views associated with a goal and purchase, your page value calculation might look like this: (Revenue $100 + Goal $10)/ 5 Unique Pageviews = $22.00 Page value. In this scenario, every page associated with the goal and purchase is assigned a $22.00 value.
What is direct or unknown?
Direct traffic is traffic for which the referrer is unknown and for which no prior campaign data could be found for the cookie (user). So direct traffic is not ‘direct’ at all, it’s just unknown, undefined.
What does page value mean in Google Analytics?
Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce transaction (or both).
Where to find not set value in Google Analytics?
Google Analytics gets the data for these reports automatically with the help of cookies, ad identifiers for mobile devices, and so on. You may find the (not set) value in the Geo — Language report. For example, Google Analytics couldn’t define the language for 1.24% of website visitors in the report shown in this screenshot:
How do you choose a Google Analytics goal value?
1) Goal values are static, (except for event goals.) Goal values do not dynamically change based on the data you collect. Let’s say you assign a $5 value to a goal. Then, every website visitor that reaches your goal is recorded as a $5 conversion in your analytics reports. Event goals can be dynamic, based on the value of your events.
How to use Google Analytics page value and loading time?
Landing pages usually drive more page value when we look at a Goal setup for capturing lead completions than a high level homepage. You can understand more about Goal Value by reading our Google Analytics Goal Setup post. One of the best ways you can use Page Value is to analyze it against the Average Page Load Time metric.