How do you increase viewability in advertising?

How do you increase viewability in advertising?

Let’s cut through the clutter and discuss some of the best practices that can help publishers enhance ad viewability and increase revenue.

1. Page length.
2. Load speed.
3. Design responsiveness.
4. Sidebar content.
5. Optimize your viewability.
6. Produce great content.
7. Measuring your performance.

What causes low viewability?

Slow ads, fast users One of the primary causes of low ad viewability is that pages can load before the ads. The user sees a white space, and scrolls past it. As the ad has been loaded, it registers an impression, but the user will have never seen it.

What affects ad viewability?

Ad Position The position of an ad on a page also affects ad viewability. According to the previously cited Google study, ads that are placed above-the-fold on a web page have much higher ad viewability than those placed below the fold. Image Source: Google.

Why is viewability important?

Viewability is a metric that enables marketers to: Gauge the quality of impressions. Validate they’re getting what they paid for. Evaluate the quality of publishers’ inventory.

What is highly visible ads?

Ad viewability is the concept of how visible ads on a website or mobile app are to users. For an ad to be considered “viewed” at least 50% of the banner or creative must display on screen for more than one second, as defined by the Internet Advertising Bureau’s (IAB) standard for what consists a viewable impression.

How do you get viewability?

This is calculated as a percentage and represents (Viewable Impressions + Non-Viewable Impressions)/Total Served Impressions. This is calculated as a percentage and represents Viewable Impressions / (Viewable Impressions + Non-Viewable Impressions).

How can I improve my viewability?

Improving Ad Viewability

1. Test Ad Positions, Sizes, and Layouts. The most viewable ad position is not when placed anywhere on top of the webpage but right above the fold.
2. Fix Page Load Speed. Poor page load time is one of several reasons why most ad efforts fail.
3. Analyze Devices and Channels.
4. Optimize for Mobile.

Does viewability matter in marketing?

AdRoll’s View On Viewability We know viewability is one important ingredient in making ads work better, and we want your ads to be viewed to help you grow. At the same time, we don’t want marketers to focus singularly on this important, metric, like a holy grail for performance.

What is average viewability?

For video ads to make an impact, it’s critical that they’re seen—not just served. In 2017, YouTube ad viewability continued to lead the industry. The average viewability of YouTube ads globally increased to 95% in 2017, up from 93% in 2016. Across the rest of the web and apps, average video ad viewability is 66%.

How does the position of an ad affect ad viewability?

The position of an ad on a page also affects ad viewability. According to the previously cited Google study, ads that are placed above-the-fold on a web page have much higher ad viewability than those placed below the fold. However, this does not mean that you should completely rule out below-the-fold ads.

How to increase the viewability of Google AdSense?

Use 300 x 250 ad size to increase impressions. Because this ad size has higher fill rate and Ad Impression. According to the Google AdSense research, it has been found that if you use this rectangular ad above the page fold then viewability may increase and reaches to 50%.

Why are below the fold ads more viewable?

Because the ad viewability is lower for these ads, these spots are available for lower costs than above-the-fold ads. And they still have a decent >40% ad viewability, so, are still useful. So, it is up to you to maintain the balance between cost and ad viewability.