Contents
How do you keep track of email campaigns?
4 Tools to Help You Track Your Email Marketing Metrics
- Bloom. Before you can actually track your email marketing metrics, you need to build an email list.
- MailChimp.
- Benchmark Email.
- Google Analytics.
- Open Rate.
- Click-Through Rate.
- Clicks per Link.
- Conversion Rate.
How do I track an email blast?
Read on to discover the top 17 email marketing metrics that you should track in your campaigns.
- Open rate.
- Click-through rate (CTR)
- Conversion rate.
- Bounce rate.
- Number of unsubscribes.
- List growth rate.
- Spam complaints.
- Forwarding rate/email sharing.
What does Google Analytics do for email tracking?
Google Analytics is a web tracking application, first and foremost, so if you’re trying to track emails in an email campaign, you can probably find a better option. What About Email Tracking for Productivity?
How to optimize email marketing campaign with Google Analytics?
How to optimize email marketing campaigns with Google Analytics. You can analyze your traffic from email and act on the data in 3 main ways: Engagement with your site – time they spent on the landing page, bounce rate, page views per visit. These metrics will help you evaluate the content quality on your site and a fit with your audience.
How does Google Analytics work for email newsletters?
Google Analytics will track your email newsletter visitors as a ‘campaign’. This is simply the term Google Analytics uses for email or advertising promotions. You’ll need to enter the source, medium, and name for your campaign, so Google Analytics can easily track them. Source:Set this to ‘newsletter’ or something else meaningful
How to track customer engagement in Google Analytics?
You can map customer activities with your website pages (using URLs tagged with utm parameters) in Google Analytics by going to “Acquisitions” tab, see mapping below. Once you drill down into the reports by channel, source, or campaign, you can evaluate your visitors engagement with the site.