How do you write a meta description for an article?

How do you write a meta description for an article?

How to write a great meta description

1. Stick to your brand voice and tone, but also keep it conversational.
2. Include your primary keyword if you can do so naturally.
3. Make sure you convey value to the reader.
4. Include a call-to-action, i.e. “Learn more here.”
5. Write in active voice.

How do you create a meta title and meta description?

Best Practices to Write Effective Metadata

1. Keep it concise. Meta titles need to be short but sweet – Google typically displays the first 50–60 characters of a title tag.
2. Include the focus keyword.
3. Include a call-to-action.
4. Match the title & description to your content.
5. Make sure they’re unique.

How do you write a meta description in HTML?

How to Write Meta Descriptions for SEO

1. Write meta descriptions no longer than 156 character length and to optimize for mobile, keep it limited to 130 characters.
2. Include your primary keyword and other important keywords as naturally as possible.
3. Clearly explain what users can expect from a page if they click on it.

How can I create a meta description for my website?

Google’s crawlers are better than they once were. In fact, they can now extract a title and meta description automatically, and figure out a page’s topic without you having to manually define keywords. If you don’t write your own meta description, Google will generate one for you by pulling content from the page.

Why is meta description important in SEO strategy?

When they input search queries the results will show a variety of pages – what you write will directly affect what someone sees so having unique meta on every single page should always be a part of your SEO marketing strategy!

Why does Google not use a meta description?

Google won’t always use your meta description, though. Sometimes it will show parts of a page’s content that’s more relevant to a user’s search. But in most cases, it prefers to fall back to the snippet you provided rather than using an auto-generated one. A well-written meta description plays a big part in attracting and converting visitors.

Which is the best tool for meta description?

To The Web is a free tool is a great way to do a quick meta description & title tag test: Another highly recommended thing to do is A/B Testing your meta descriptions and title tags. We have just started working with A/B Rankings and are very happy with their platform so far. You can get a 14 day free trial to test it out here.