Contents
How does a wait activity work in Journey Builder?
A Wait activity pauses your customer between activities for a certain amount of time before they move to the next activity. During Wait activities, Journey Builder evaluates customers to see if they have met a goal, reached criteria for a decision split, or engaged with a message.
How to create a new journey in Journey Builder?
Create New Journey: This is your starting point to create a new journey from scratch or a template. Entry Sources: View the entry sources previously used for your journeys. Entry sources can be unique or shared among journeys. From here, you can also test, copy, or delete entry sources.
When to use split activities in Journey Builder?
During Wait activities, Journey Builder evaluates customers to see if they have met a goal, reached criteria for a decision split, or engaged with a message. Use Split activities to customize the path a customer takes based on their interactions with messages or other actions, either randomly or by using Einstein.
How to add wait for trigger in journey?
You can include up to 3 wait rules in one journey. To add a wait for trigger rule, follow these steps. In the side panel, click Wait for Trigger. Click the plus (+) icon on the step that you want the rule to occur. Choose the wait for trigger condition you want. Choose the specific settings for your condition.
When do you eject contact from Journey Builder?
For example, you can choose to eject contacts when a certain number or percentage of people reach a marketing objective such as a coupon redemption. Evaluation happens every night at midnight central time, and whenever a wait time expires or a contact is injected into the journey.
What does the exit mean in Journey Builder?
The exit is simply the end of the journey path. You do not need to add or configure the exit on the canvas. Once the journey is activated, Journey Builder evaluates contact data against the filter set as the goal target to determine when a goal is met.
What are the flow control activities in Journey Builder?
In Journey Builder, flow control activities include: all of which create the contact’s journey path. A wait activity will help you hold your customer between one activity and the next. It can be used with alternative flow controls. There are three options:
What is a custom activity in SFMC Journey Builder?
A custom activity is a web application that can be integrated with SFMC, and invoked by Journey Builder during execution through an HTTP request. These activities can be tailored to your requirements to perform non-native actions. Each activity has two main components:
How to use Journey Builder in Marketing Cloud?
Journey Builder uses the content and audiences you created in Email Studio, Mobile Studio, Social Studio, Advertising Studio, Content Builder, and Contact Builder within Marketing Cloud in order to do its work. To begin using the Journey Builder application, log in with your Marketing Cloud username and password.
How to view entry sources in Journey Builder?
Entry Sources: View the entry sources previously used for your journeys. Entry sources can be unique or shared among journeys. From here, you can also test, copy, or delete entry sources. Journey History: Use the ContactID to view a contact’s path through a journey or journey version.
What are the activities in Facebook Journey Builder?
Message Activity: Includes email, SMS, push notifications, or any other form of content sent to your contacts. Advertising Activities: Ad Audience allows you to build an advertising audience in Journey Builder. Ad Campaign lets you create an advertising audience and a simple Facebook advertising campaign without leaving Journey Builder.
What are flow control activities in Journey Builder?
Ad Campaign lets you create an advertising audience and a simple Facebook advertising campaign without leaving Journey Builder. Flow Control Activities: Flow control activities are how you manage your contact’s experience through the journey.