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How does contact builder use synchronized data sources?
Within your Marketing Cloud account, Contact Builder uses system and custom data sources, such as system-defined or user-created data extensions. Contact Builder can also bring in data from other Salesforce platforms, such as Sales Cloud and Service Cloud, by using Synchronized Data Sources.
Why do you use contact builder in Marketing Cloud?
Contact Builder is a Marketing Cloud app that you use to manage contacts and related data. You use Contacts to store demographic and behavioral information about individuals. The main purpose of Contact Builder is to organize your contact data into a single view of your customer. Why would you use Contact Builder?
How does synchronization work in Marketing Cloud Connect?
When you set up synchronized objects, the system starts to create a data model for you. This model ensures the relationships between objects don’t conflict as you integrate additional data sources. Data sources available for synchronization appear after you integrate your account using Marketing Cloud Connect.
How is contact data managed in Marketing Cloud?
Contact data is managed in Marketing Cloud and Salesforce through Contact Keys, Contact IDs, and Subscriber Keys. A contact is managed and related through the different channels using a single Contact Key.
How to segment data from synchronized data sources?
To segment the data extension, you need to use a query or filter activity that populates the information from a synchronized data source and moves the information into a shared data extension. You can then share the information with business units in the tenant. You can set permissions on what a business unit is able to see in the data extension.
How does a synchronized data source work in Salesforce?
The synchronized data source appears in your Data Sources when complete. Data syncing using Marketing Cloud Connect creates a single data extension within your Marketing Cloud account with one column for each field you choose to synchronize.
When are object deletions are not synchronized to Azure AD?
If sync is working correctly but the Active Directory object deletion is still not propagated to Azure AD, you can manually remove the orphaned object by using one of the following Azure Active Directory Module for Windows PowerShell cmdlets:
Where do I find the synchronized data in Salesforce?
The synchronized data extension uses the name of the synchronized object and adds the suffix Salesforce_n, where n indicates the number of the copy when used in a multi-org environment. For example, if you synchronized the Contact data source, that data source would appear in your Marketing Cloud account as Contact_Salesforce_1.
How are data sources synced in Marketing Cloud Connect?
Data sources available for synchronization appear after you integrate your account using Marketing Cloud Connect. After you start a sync, you cannot delete it. You can only pause the sync, but the data extension remains in your account. The synchronized data source appears in your Data Sources when complete.