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Log in to Google Analytics and select the right website for which you’d like to view the social media report. In the left taskbar, navigate to Acquisition » All Traffic » Channels. You can view a detailed Channels report. Now click on the Social column.
Engagement rate is a metric used to assess the average number of interactions your social media content receives per follower. Engagement rate is calculated as the total number of interactions your content receives divided by your total number of followers, multiplied by 100%.
Google Analytics currently allows you to view eight social analytics reports. These reports showcase the ROI and impact of your social media campaigns. To find them, you’ll simply want to go to the “Reporting” tab on your dashboard. From there, click on “Acquisitions” and then “Social.”
How is engagement calculated?
What is the Engagement Rate?
- The engagement rate is used to measure the level of interaction by followers from content created by a user.
- It is calculated as total engagement divided by total followers, multiplied by 100.
How to measure social media engagement using Google Analytics?
Here are the 16 ways they shared on how to use Google Analytics for social media. Start by setting S.M.A.R.T goals Build a social media marketing dashboard Use UTM parameters to track social media engagement Set up proper channel grouping in Google Analytics Analyze social post traffic Measure time on site for social media visitors
Now that you have set up a Google Analytics tracking code for your website, it’s time to add your social media goals to your Google Analytics Dashboard. Some of the most common goals are traffic, downloads, dwell time and page views. You can add your social media goals by logging into your Google Analytics account and clicking on the “Admin” tab.
Use UTM parameters to track social media engagement Set up proper channel grouping in Google Analytics Analyze social post traffic Measure time on site for social media visitors Set up eCommerce tracking Set up goal reporting for social media campaigns and posts in Google Analytics Configure event tracking in Google Analytics
What can Google Analytics do for your website?
With relevant quantitative data, Google Analytics easily helps you identify which social media platforms drive the maximum, targeted traffic to your site. Also, it’s possible to find out how these social media users interact with your website.