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How does send time optimization work?
Send time optimization detects when recipients actually check their inbox, and sends your message to each individual at a time that matches the rhythms of their life. As a result, your email appears at the top of the inbox. Send time optimization can increase the open rate for your messages by up to 25 percent.
Which AI tool is especially helpful to customers who like to help themselves with support issues?
Chatbots use AI to understand what people are asking, and how to respond in a meaningful way. This frees up agents to provide more personal care to customers who really need it.
What are the best days to send emails?
The three best days to send out emails are Tuesday, Wednesday, and Thursday. Data analysed from 10 different studies indicated that Tuesday reigns supreme for shooting out marketing emails. Emails sent on Tuesday have the maximum number of open rates, resulting in a better CTR and higher site traffic.
Why do you need Einstein send time optimization?
That’s why, marketers need to find the best (or most optimal) time for each subscriber. Only then can they increase their email eyeballs. But doing this manually is impossible. Here’s where Einstein Send Time Optimization can be a true game-changer for email marketers.
How is Einstein send time optimization in SFMC Journey Builder?
In simplest terms, Einstein Send Time Optimization (STO) in SFMC Journey Builder is a way to automatically determine the best (i.e. optimal) time to send an email to a subscriber.
Why do you need email STO for Salesforce Einstein?
Because every subscriber engages with a brand’s emails at different times or on different days. That’s why, marketers need to find the best (or most optimal) time for each subscriber. Only then can they increase their email eyeballs. But doing this manually is impossible.
Can you use Einstein STO in Journey Builder?
By incorporating Einstein STO into customer journey builder sends, email marketers can improve their chances of delivering each message to each subscriber at the time that’s just right for that subscriber. However, a Journey Builder test for Einstein STO can help them measure the impact of STO and iron out any challenges.