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How does wait by duration work in Journey Builder?
Wait By Duration: Any contact is held in the journey until that duration period is over. Wait By Attribute: A wait that ends based on the value of an attribute in the Journey Data. Wait by Date: Any contact is held until that specific date is reached. Decision Split: Split the bath based on data.
What is a custom activity in SFMC Journey Builder?
A custom activity is a web application that can be integrated with SFMC, and invoked by Journey Builder during execution through an HTTP request. These activities can be tailored to your requirements to perform non-native actions. Each activity has two main components:
What are the activities in the Journey Builder?
Sales & Service Cloud Activities: Activities in Journey Builder that allow you to create or update Sales and Service Cloud object records for connected Marketing Cloud contacts. Single Send Journey: Quickly build and send a single personalized message in any available channel.
What do you need to know about cloud Journey Builder?
Marketing Cloud Journey Builder is a drag and drop tool that allows you to take your email marketing campaigns to the next level by reaching your subscribers at the right time and place, and through their preferred channels for messaging. It is a powerful tool and has plenty of intricacies to understand.
How to use Journey Builder for email marketing?
Send targeted and personalized emails to your subscribers through Marketing Cloud Journey Builder. Here’s everything you need to know about using Journey Builder.
How is a lead created in a Journey Builder?
Lead: Creates or updates a lead from Sales or Service Cloud using Sales or Service Cloud data brought into a journey or Marketing Cloud contact data. Contact: Creates or updates a contact from Sales or Service Cloud using Sales or Service Cloud data brought into a journey or Marketing Cloud contact data.
Where are the contacts stored in SFMC Journey Builder?
When the API fires an event, the contacts entering the journey are stored in a SFMC data extension of your choice. Numerous API calls to the same system objects can impact performance, so be careful if your journeys have “update contact” activities reaching out to large, shared data extensions.
How does Journey Builder work in Salesforce flows?
When the primary object meets rule criteria and reference object filtering criteria, Salesforce Flows initiates a Journey Builder event. Event: An event prompts one or more contacts to enter a journey. The records Journey Builder evaluates for events are stored in a data source, which Journey Builder monitors on a schedule you set.
How to use decision split in Journey Builder?
I am using a Decision Split flow control in the Jorurney. For Example the Contact enters the journey if the Opportunity Stage changes to “No Decision” if Stage changes after creating time it should Exit the journey. or else Remainder Path– send another email to contact.
What is multi-step Journey Builder in Marketing Cloud?
Multi-Step Journey: Build a journey that sends cross-channel messages based on marketing logic and audience behavior. Sales & Service Cloud Activities: Activities in Journey Builder that allow you to create or update Sales and Service Cloud object records for connected Marketing Cloud contacts.
How is Journey Builder used in Marketing Cloud?
With Marketing Cloud we can track interactions using the powerful data capabilities of Journey Builder, also known as a live activity tracker of all the flows included within the Journey. Salesforce Journey Builder can be used if we want to build further flow based on instant response to any of the past activities.
How many records can A Journey Builder accept?
One should consider these things while creating and filtering of contact for the Journey: 1. By default, journeys without any contact filter accept two Millions records, whereas if there is any contact filter used, it can go up to 25K/h. 2. Developers shouldn’t schedule all the journeys at the same time.
What are Data Extensions in the Marketing Cloud?
Data Extension: A data extension in Marketing Cloud is a table within the application database that contains your data. Entry Sources: This tells Journey Builder the data source for a particular journey. Entry sources include Data Extensions, API events, audiences, CloudPages, Salesforce data, or events.