How is scroll depth calculated?

How is scroll depth calculated?

So the max depth for one user and one pageview is given by: 1 user scrolling to 25%: (1 – 0) * 0.25 + (0 – 0) * 0.50 + (0 – 0) * 0.75 + 0 * 1 = 0.25….If you have three users and three pageviews:

1. User 1 scrolls to 50% = 0.5.
2. User 2 scrolls to 75% = 0.75.
3. User 3 scrolls to 100% = 1.

Can Google Analytics track scroll depth?

Set up scroll tracking using the Google Analytics: App + Web Event tag (currently in beta). Scroll Depth Threshold was selected for Label to determine the breakdown of the percentage or pixels scrolled on each page.

Does Google Analytics track scrolling?

These days most sites have long pages, which means users must scroll down to view the complete page. Google Tag Manager has built-in variables to track users’ scroll behavior. You can post these variables to an analytics tool such as Google Analytics. Let’s look at how to enable such tracking.

What is the average scroll?

If we assume that every scroll completely replaces the text on the page, we find that the typical smartphone user will scroll between 201.48 and 257.75 times per day. Using our one handed scroll lengths, this equates to 854.44 inches for a 4.3 inch screen, or 890.54 inches for a 5.5 inch screen.

How is scrolling measured?

Go to Menu > Tag Manager. In Event type, choose the following type: Page scroll. In Amount of page scrolled, set the percentage as 25%. Tip: Percentage depth is the relative measure most commonly used for understanding the scroll depth.

What is page scroll depth?

Scroll depth represents the percentage of the page a visitor has seen. For example, if the average scroll depth is 50%, that means that on average your visitors scroll far enough to have seen half of the content of the page.

How is page scroll measured?

Scroll depth lets you measure how far visitors are scrolling. Usually, it’s set up to record the moment when a person reaches the 25%, 50%, 75%, and 100% scroll marks. For example, a visitor starts reading a blog post, skims through a few paragraphs passing the 25% scroll mark, and closes the browser window.

Which is the best tool for scroll depth analytics?

Hotjar is one of the most popular tools out there when it comes to user analytics, recordings, heatmaps, and also surveys. Their heatmaps feature comes with scroll depth feature. When you record the heatmap of any webpage, you get sufficient data for analysis, you need to go to view heatmap.

Is there a plugin to track scroll depth?

You can also track when specific elements on the page are scrolled into view. The plugin provides native support for Universal Analytics, Classic Google Analytics, and Google Tag Manager, and can be used with any analytics service that supports events. Check out some of the sites that are using Scroll Depth.

Where to find scroll depth data in Tag Manager?

In the data layer of the tag manager console you can see the values as I scroll down to the footer of the site. The data will be sent to Google Analytics and you can view the scroll depth data under GA > Behaviors > Events > Top Events. It may take some time to populate the data under Events.

What is the default setting for scroll depth?

The default setting is true. By default, Scroll Depth events use nonInteraction=true, which means that scroll events will not impact your bounce rate. Change this option to false if you consider scrolling an activity that negates a bounce.