How long should your meta description be?

How long should your meta description be?

between 120-150 characters
Character limits Put the most important text near the beginning of the description tag. Google does not set character limits for meta description length, but it does limit the number of characters displayed to users on the SERP. Best practice is to keep meta description length between 120-150 characters.

Do meta descriptions affect SEO?

Do Meta Descriptions Affect SEO? The short answer is no, they don’t technically impact SEO. However, they are an important part of your SEO strategy as they are one of the first things searchers see when they encounter one of your pages.

Are Meta Tags good or bad?

One of the first things dissected in any site review is the misuse of meta tags, mainly because they’re at the top of every page in the header and are therefore the first thing seen. But we don’t want to get too negative; meta tags are some of the best tools in a search marketer’s repertoire.

What is the optimal title tag length?

While Google does not specify a recommended length for title tags, most desktop and mobile browsers are able to display the first 50–60 characters of a title tag. If you keep your titles under 60 characters, our research suggests that you can expect about 90% of your titles to display properly in the SERPs.

What is the maximum count for meta title?

There is no official document from Google that says you must consider 70 as the character limit of title and 160 as the limit for the meta description. Google cares little about the characters that you use but is more watchful of the number of pixels used by each character.

What is the ideal character limit for meta description?

Optimal length Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters. It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50–160 characters.

What should a meta description look like?

A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. The blue words at the top are the “Title Tag.” They’re the title of the web page. Below them you’ll see a description of no more than ~155 characters. This is the meta description.

What is the importance of meta tags?

Meta tags are important because they impact how your site appears in the SERPs and how many people will be inclined to click through to your website. They will therefore impact your traffic and engagement rates, which can impact your SEO and rankings. Meta tags are an important part of a solid SEO strategy.

How long should title tags and meta descriptions be?

Keep it between 60 and 64 characters or as many characters as you can fit into a 512-pixel display. If you write a title that’s longer than that, it’ll get cut off, showing an ellipsis “….”. Make it compelling.

When did Google stop using meta keywords?

2009
Google’s Matt Cutts said they stopped using the meta keywords tag back in 2009! Google and other major search engines quickly realized that this was no way to determine the most relevant content. Their search engine results pages (SERPs) were cluttered with those that knew how to best play the game of SEO.

How does meta description affect your search results?

While your meta tags don’t directly influence your position in the search results, the meta description is the first thing a searcher sees when they notice your listing in the search results other than your page title.

How long should a meta description tag be?

If your meta description tag is shorter than say 125 characters or longer than 160 characters – rewrite it to fit under the 160 characters range and see if it gets pulled. Make sure you are not using weird characters like quotation marks which can cause weird effects. Keep the length to approximately 135-160 characters.

Is the Google meta description going to be shorter?

Google’s Danny Sullivan confirmed that Google, in fact, has changed the meta descriptions. Our search snippets are now shorter on average than in recent weeks, though slightly longer than before a change we made last December. There is no fixed length for snippets. Length varies based on what our systems deem to be most useful.

Why is Meta Content good for your website?

But writing meta content is still a good idea because if they do use it – it can really improve your click through rate if you do a good job with it! When you write one that reflects your brand tone and is in line with your content on the page and includes a search term you can increase your chances of it showing in the search engine results page.