How similar can meta descriptions be?
If more than two meta descriptions on your site are identical or very similar they are considered duplicate: These meta descriptions are the same, word for word. These meta descriptions, from the Guardian, are considered duplicate despite having minor differences between departments.
What should a meta description look like?
A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. The blue words at the top are the “Title Tag.” They’re the title of the web page. Below them you’ll see a description of no more than ~155 characters. This is the meta description.
Can meta description contain HTML?
The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates.
How does the meta description work in HTML?
The Meta name Description is an HTML element that summarizes your web page. Search engines typically show the Meta description in search results below your Title tag. Google does not use the Meta description as a ranking signal; still, it has a massive effect on your page CTR because it shows up in search results.
Is it bad to have two meta descriptions?
Having two pages compete for the same terms is confusing to Google and will only harm your rankings. It’s also confusing to users who may skip over a page that may have solved their problem and benefited you.
When to use a duplicate meta description on Google?
Duplicate meta descriptions should only be used under specific circumstances, and even then, should only be used on a few pages at most. If you can’t come up with a meta description, leaving it blank is a safe bet. If you have created a great page that would rank well otherwise, Google will likely create that description for you.
Why are meta descriptions important in search engine optimization?
Search engine optimization is also about: Establishing authority. Attracting eyeballs. Engaging with a target audience via keyword-rich content. Inducing some action by searchers. Meta descriptions still very much matter as they make up and/or contribute to a significant portion of content displayed in the search engine results.