How to create custom event triggers in Google Tag Manager?

How to create custom event triggers in Google Tag Manager?

In Google Tag Manager, go to Triggers and hit New button. Choose Custom Event as trigger type and enter the following settings: Done. You have just created a Google Tag Manager Custom Event Trigger.

How is event count calculated in path exploration?

By default, path exploration calculates the event count for each node in the graph. You can easily apply a different metric calculation: On the left, in Variables, select one of the supported metrics from the list and drag it to the Variables target in Settings.

When to fire DataLayer push event in Google Tag Manager?

Tell the developer when to fire this code Another important step is to explain to the developer WHEN you want the dataLayer.push event to fire. If you’re interested in the tracking of a specific form, the Data Layer event must be fired after the successful submission occurs.

How to display a custom error page with error code?

Normally, you should use DetailedLocalOnly, which will display error info on the localhost but custom error page remotely. The existingResponse attribute can have three values: Auto, Replace, and PassThrough.

How to create page view triggers in GTM?

If you want to customize this behavior and fire a certain tag just on some pages, you need to create a new trigger. In GTM interface, go to Triggers > New > Trigger Configuration. You will see 3 types of triggers: Page View. This is the earliest moment when you can fire your tags.

Can you create more than one tag per event?

That is up to you. Usually, one tag is per event type or group. But you can also create one tag to support all events. But usually, it’s one tag per event type/group (e.g. one tag for login, one for purchase, etc.)

How to track events with Google Analytics 4 and Google Tag?

In Google Analytics 4, the naming convention is much more flexible and it solely depends on the person who is implementing the tracking setup. In GA4, there is a parameter called Event Name, and then everything else depends on what you have planned.