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How to manage your users in Marketing Cloud?
After logging in, your Marketing Cloud users can adjust their preferences in Marketing Cloud to manage their own user experience. Preferences include Time Zone, Culture Code (language), Name, and more.
How to create a user in Salesforce Marketing Cloud?
Navigate to Marketing Cloud Setup. Use Quick Find to navigate to Users. Click Create. Review Add a User in Salesforce Help to learn how to complete specific fields when creating a user. There are options to specify if and how the email address for that user can be used for Marketing Cloud email sends.
How to manage users and roles unit in Salesforce?
List each user, their anticipated Marketing Cloud role, and map to business units if applicable. List any additional stakeholders. Who needs to access Marketing Cloud? What level of access does each person need? Map the anticipated data flow between Marketing Cloud and other systems and third-party vendors.
How to create an externally hosted Marketing Cloud App?
Here’s a brief overview of creating an externally hosted Marketing Cloud app: Create an installed package, or navigate to an existing package. Under Components, click Add Component. Select Marketing Cloud App. Enter a name and description for your app. Enter your app’s login, redirect, and logout URLs.
When does Marketing Cloud default to deny permission?
An explicitly denied permission always overrides all other permissions. When a permission is not explicitly granted or denied, Marketing Cloud defaults to a deny permission unless another role grants that permission. With your roles ready to go, you can now add users to Marketing Cloud and apply a role to that user.
Do you need encryption key for Marketing Cloud?
Marketing Cloud supports identity providers that utilize the SAML 2.0 specification. The configuration must trust the Marketing Cloud product as a service provider, sometimes called a relying party. You need to create an encryption key for Marketing Cloud activities.
What are the best practices for email marketing?
These best practices can help you avoid: high bounces, high abuse complaints When you build your audience, use Mailchimp signup forms to make sure your contacts want to receive your emails. If you need to collect subscribed contacts offline, we can help make sure your processes meet our standards.