Contents
How to organize Marketing Cloud by business units?
Describe what a business unit is. Create a business unit. As we mentioned earlier in this module, you can organize Marketing Cloud by business units if you’re working with an Enterprise 2.0 tenant. Business units control access to information and sharing of information throughout Marketing Cloud.
How to add a user to a business unit?
Select the user and click Manage Business Units to add a user to a business unit. (Tip: You can select multiple users to assign to business units in batches, rather than updating individually.) Select a default business unit for the user. Assign the user to business units.
Where are business units located in Salesforce Marketing Cloud?
Users specific to each Business Unit should have access to their own Business Unit’s information, artifacts, features, and not other Business Unit’s information. The subscriber data that needs to be shared by the Parent Business Unit with its child Business Units should be placed inside the Shared Data Extension folders inside Email Studio.
Which is the parent business unit for Marketing Cloud?
When installing and configuring the Marketing Cloud Connector, the Parent Business Unit should/must be the point of integration between Marketing Cloud and Salesforce1. By default, the Marketing Cloud Connector brings in all Salesforce CRM Data to the Parent Business Unit and stores it in Synchronized Salesforce Data Extensions.
How to select the right Marketing Cloud Edition?
How to Select the Right Marketing Cloud Edition Email Studio, Mobile Studio, and Web Studio Choose the edition that connects you with your customers Evolve how you engage with customers, such as personalizing their email experiences with predictive and triggered campaigns, email receipts, and lifecycle campaigns.
Is the business unit available in enterprise 1.0?
Business units are not available in Enterprise 1.0, Agency, or Core tenants. Users working in a business unit can access all items created in that business unit. Share items with users in other business units by placing the items in a shared items folder in the Content and Subscribers sections of the applications.
How to make the most of send log?
To make the most of your send log, it’s important to ensure your sendable data extensions use the exact same names as the columns in the send log data extension. It can be helpful to create a template that is used for all sends that need to be tracked using the send log. Additionally, make sure your emails are enabled for send logging.
Why do I need a send log in Salesforce?
You can use a send log to track additional information about the send, based on what matters most to your business. Before you create your send log, confirm that your account has send logging and data extensions configured.
How to track Send performance in Salesforce cloud?
Standard tracking options in Marketing Cloud store email send performance based on a job ID (or a system created ID) at the time of send. You can use a send log to track additional information about the send, based on what matters most to your business.