How to start sending email from SFMC via external?

How to start sending email from SFMC via external?

I’m fairly new to APIs in general, the most I have done so far is send an API call to our Events system from SFMC using server-side javascript to fill a data extension which we could then send emails to, and most of this was written from scratch by a consultant we were working with.

How to send triggered emails from SFMC REST API?

My goal is to be able to send emails from SFMC based on certain SF field changes. E.g. Lead status changes from X to Y, lead gets a personalized email. So far I’ve set up a data extension and template, then a triggered email that references the data extension and email template.

Why is it important to use API calls in SFMC?

API calls are one of the most powerful tools available to an SFMC user. It essentially allows you to make changes, perform actions, retrieve data and more all programmatically via an outside resource. Below I will give a quick overview on setting up an API integration package and then utilizing it in POSTman.

How to make API calls to SFMC from Postman?

**EDIT 04/08/2021 ** – Updated to show implementation inside of new POSTman UI as well as set up utilizing the same environment and syntax used by the Salesforce provided API collection. API calls are one of the most powerful tools available to an SFMC user.

Can you create email with the SOAP API?

The SOAP API supports many different email creation scenarios. You can create emails in Marketing Cloud and operate on the emails with the API or perform the entire email creation process with the API.

Is the SOAP API built on web service standards?

The API is built on web service standards that assure enterprise-level security and reliability. Because it is SOAP-based, developers can use leading integration processes and tools. The API is designed to:

How does the SOAP API support multiple objects?

The SOAP API commands can act on multiple objects in a single call. Layers of error handling support the flexibility offered by the API. Each command returns single string representing the overall status of the action. This status can help you understand of any error occurring during the processing of the command.

How to integrate SFMC to external service via REST API?

Utilizing REST API is the go-to for these integrations in most services, but how to do this inside of SFMC is not well documented anywhere! Plus, the default functions in AMPscript and SSJS are limited and only include GET and POST methods, severely limiting your capabilities. This is where the Script.Util functions come in.