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How to synchronize data in Marketing Cloud?
To set it up, you go the the Data Sources tab in Marketing Cloud. Then, you set up your object in three easy steps. First you select your Sales Cloud object. Then, you select the fields that you want to synchronize. Best practise here is to only bring over the data that you need for segmentation or to drive dynamic content.
How to see Salesforce object in Marketing Cloud?
After installing Marketing Cloud connect and setting up Data stream, I can see my Salesforce object and data coming in Marketing cloud on Synchronised data extension.
How is data stream used in Marketing Cloud?
Data Stream allows you to stream raw object data from Sales and Service Cloud into Marketing Cloud. In that way you will be able to use that Service, Sales or CRM data for advanced customer segmentation. You can synchronize object data at any given time intervals and data can be updated as often as every 15 minutes.
What kind of entities are synced in Dynamics 365?
The most-used entities (including contacts, accounts, and events) are synced by default, but you can sync any set of entities that you want, including custom entities. The following features require all the relevant data to be present in the insights service:
How does contact builder use synchronized data sources?
Within your Marketing Cloud account, Contact Builder uses system and custom data sources, such as system-defined or user-created data extensions. Contact Builder can also bring in data from other Salesforce platforms, such as Sales Cloud and Service Cloud, by using Synchronized Data Sources.
Which is an example of a synchronized data source?
For example, the Northern Trail Outfitters account uses Marketing Cloud Connect and is integrated with a Salesforce Service Cloud account. Marketing Cloud uses Marketing Cloud Connect and Synchronized Data Sources to pull over records from particular objects and put them into a data extension.
How does a synchronized data source work in Salesforce?
The synchronized data source appears in your Data Sources when complete. Data syncing using Marketing Cloud Connect creates a single data extension within your Marketing Cloud account with one column for each field you choose to synchronize.