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How to track Google Analytics PayPal referrals and other?
The best way to track original referrals while using third party payment gateways is not to use external payment gateways. There are two types of payment gateways: If you are using an external payment gateway, then your customers must leave your website to complete a transaction.
How to check referral exclusions in Google Analytics?
Click Delete domain to save. The best way to validate that the referral exclusion list is set up correctly is to use Google Tag Assistant Recordings. When you make a session that crosses domains, it can tell you instantly whether an extra session was created. View an example report that shows how Tag Assistant Recordings highlights the problem.
How does analytics work to detect referral traffic?
Analytics automatically recognizes where traffic was immediately before arriving on your site, and displays the domain names of these sites as the referral traffic sources in your reports.
When does Google Analytics attribute sales to PayPal?
Whenever a customer leaves your website to make payment via a third party payment gateway and later return to your website from the gateway website, Google Analytics often attribute sales to the payment gateway instead to the original traffic source. This is quite common in case of PayPal.
How is PayPal an example of a payment gateway?
PayPal is an example of a payment gateway. Whenever a customer leaves your website to make payment via a third party payment gateway and later return to your website from the gateway website, Google Analytics often attribute sales to the payment gateway instead to the original traffic source. This is quite common in the case of PayPal.
Are there side effects of using external payment gateway?
One of the side effects of using an external payment gateway (which many marketers don’t seem to be aware of) is that there is always a strong possibility that you are not getting all of the transaction data in your Google Analytics reports.
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