Is a microsite a subdomain?

Is a microsite a subdomain?

Microsites are not subdomains You might have noticed the blog section of some of your favourite websites having the word ‘blog’ in front of their normal URLs. What you have there is a blogsite that exists under the main website’s domain.

How do I host a microsite?

How to build a microsite

1. Set the objectives of your microsite.
2. Decide on a domain name and purchase it.
3. Have an SEO strategy.
4. Look at microsites competitors have built.
5. Make a decision on your microsite’s design.
6. Create the content.
7. Connect the microsite to analytics and marketing tools.
8. Launch the microsite.

How do I start microsite?

Your 5-step guide to launching a successful microsite

1. Identify your audience. With a microsite, you gain the creative freedom to explore new ways to engage your audiences.
2. Promote your microsite.
3. Leverage SEO correctly.
4. Measure your success.
5. Move to a modern CMS.
6. The Brightspot difference.

When should I use a microsite?

In the decision of when to use a microsite vs a website, a microsite makes sense when you need to:

1. Test a new campaign or the impact of a product.
2. Target a very specific audience or share information on a single product.
3. Promote a special once-off event or seasonal products.

What does it mean to have a microsite on your website?

A microsite is a branded content site or a small group of web pages. It’s typically located outside the businesses’ main website or brand URL. The microsite can have its own domain, but it could also exist as a subdomain of your company’s website.

Can a microsite link back to your own website?

It’s fair to assume your microsite will link back to your own website in some way. As your microsite is shared, it becomes a trusted link pointing back to your home URL, adding link equity to your home site.

What are the best practices for a microsite?

In order to develop a microsite that generates the most possible qualified sales leads, it’s important to prioritize a few key best practices: The site you create should be useful, fun, and simple to use for your prospects. Your site should have a clear purpose, so avoid adding unnecessary information or features that might make it cumbersome.

What is the difference between a landing page and a microsite?

Not to confuse with a landing page, which is only one page, microsites may include as many pages as required for a specific purpose. Microsites are also called “independent campaigns”, “branded blogs”, and “communication platforms”.